Matt Fitz-Henry

It started with music. It always does.

I started at Verve Music Group, inside Universal, running digital and strategic marketing at a moment when the industry was still reeling from Napster and nobody had a playbook for what came next. It was, to some extent, the wild west. I moved to Disney Music Group and built the digital operation across three labels — Walt Disney Records, Hollywood Records, and Lyric Street Records. Hundreds of releases: soundtracks for Toy Story 3, Tron: Legacy, Tangled, Up, WALL-E, The Muppets, and albums by Miley Cyrus, Demi Lovato, Selena Gomez, Jonas Brothers, and Breaking Benjamin. Along the way I worked with Apple, Verizon, AT&T, MTV, Yahoo, AOL, and countless others, launched the first-ever mixed-media bundles on iTunes, set up Miley Cyrus and Selena Gomez’s Twitter accounts, and ran the first-ever live interactive streaming events with them. I also produced a series of Disney Jazz compilation albums featuring Roy Hargrove, Esperanza Spalding, and Dave Brubeck. All of it figured out in real time, in a world that was rewriting its own rules.

Then came the building. I was a partner at HYFN, a social application agency acquired by LIN Media (NYSE, 2013). I founded Genome, a digital innovation company acquired by AMP Agency (Advantage Solutions, NASDAQ, 2022), where I became Chief Innovation Officer. I also opened a restaurant along the way. I’m an active speaker and panelist — I’ve presented at NARM, Digital Media Wire’s Digital Music Forum, Berklee College of Music, NAMM, and many others, and I often serve as a judge or panelist at startup competitions and events. I also have the pleasure of being a board member and advisor to some great companies across tech and media, several of which have exited.

Today I’m building an AI-powered brand intelligence platform launching in 2026, running an AI studio that helps companies with strategy and product development, and investing in real estate and early-stage companies at the intersection of culture and technology. I’m also developing a coparenting app designed to make shared custody less painful, and a stealth healthcare AI platform aimed at reshaping how patients and providers connect.

I still play bass — upright acoustic and electric — and a little guitar.